When I was in grade school, I acquired the nickname D.J. I can't remember how or why; I may have even given it to myself. However I came to be called D.J., I got sick of it pretty quickly. Then I launched a reeducation campaign among my fellow students -- Stop calling me D.J.! It worked for the most part, although one kid called me Deej for several more years.
Today I am asking myself a simple question: Why on earth did I name my freelance writing business based on an old nickname that I despised?
I really don't know. I think it was just an expedient choice without much forethought. Now it will become the official scapegoat of my utterly pathetic freelance writing career. Sure I wrote a book, but that opportunity fell into my lap based on work I did before I even considered being a writer. So as a professional, I'm not much of a writer. Blame it on the name.
I am burying DJWriter, Inc., officially the victim of bureaucracy and unofficially the victim of abject laziness. When I chose the name, I sent an application to the state and paid a hefty fee (all fees are hefty for small business owners since convicted Governor Rod Blagojevich doubled them) for the "doing business as" (DBA) name. I did not send an application to the county (and I honestly cannot remember whether I knew I was supposed to at the time). Although I've opened two bank accounts without it (and closed them after the banks added monthly fees), another bank turned me down because I didn't have a DBA certificate from Cook County. That issue forced my hand, and I decided to abandon the name. In retrospect, I should have used my own name or chosen a more meaningful and marketable name.
Now that I can't actually deposit a check made out to DJWriter anyway, I may as well kill it off. At least I never got around to printing business cards! I'll be editing DJWriter.com to redirect to my other sites, and soon I will rename this blog. So don't panic if the name is different next time. The URL won't change, nor will the absolutely riveting content. There are other long-term implications (hint: if I was making money I'd just pay the damn county and move on), but I'll write about that another time.