Borders keeps sending me coupons for 20% off everything in the store, and they act like it's a big deal. A year ago, they would have been right. But just a few months ago one third of their stores were closing, and I could buy anything in the store for 40%, 60%, even 80% off. By visiting a dozen closing stores, I knocked out the bulk of my Amazon.com wish list and bought so many books that I filled several boxes in the attic (having already doubled up my bookshelves). Plus Borders has been offering 30-40% off one item almost weekly to help me pick up anything I missed.
So why should I be impressed or even mildly interested in those 20% off coupons?
Besides, the whole chain may be liquidating soon anyway. *sigh*