On December 8, Racebrook is auctioning 150 old brand names. If you miss shopping at Phar-Mor or Child World, here's your big chance to own your favorite store, or at least the name. Do you miss Texaco's Sky Chief gasoline? Want to bring back Meister Brau beer or Barrelhead Root Beer? I can imagine a Beatles fan bidding for the BOAC airline brand: "Flew in from Miami Beach BOAC/Didn't get to bed last night."
Some brands aren't likely to sell for much. Who would buy the Continental Illinois brand when it's associated with one of the largest bank failures in U.S. history? That would be like naming your fishing boat Lusitania.