Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising by Luke Sullivan - When I started writing copy, I bought a stack of books about writing and advertising. I suppose nothing reveals what a slacker I am more than admitting that it took me almost half a decade to get around to reading this one (and I haven't touched most of the others, either). Hey, Whipple is an introduction to the world of advertising from the perspective of a "creative" at an agency. Sullivan not only provides examples of great advertising, but he also offers many helpful tips for those attempting to produce such ads. This book won't make you an advertising genius, but it will set you on the right path -- and give you a few laughs, too. Note: I read the second edition; the third edition came out last year and includes new chapters about "new media" and direct-response TV.
Extreme Conditions: Big Oil and the Transformation of Alaska by John Strohmeyer - This book describes the impact of the oil industry on Alaska's government, Natives, environment, and even newspapers as they ride the waves of boom-and-bust from the 1950s to the 1990s. Strohmeyer writes this history in a journalistic style, though he skews a bit to the left in favor of the environment and the citizenry over the oil corporations. Several later chapters describe the Exxon Valdez oil spill and its aftermath, which was recent news when this book was published in 1993. This book has restored my pride in being a Chicagoan because corruption here is nothing compared to Alaska's. Considering the rogue's gallery that has led the state so poorly over the past half-century, the title of Sarah Palin's new memoir, Going Rogue, is incredibly ironic (though she was a mere Wasilla city councilperson when this book came out). Overall, Extreme Conditions is a reasonable, readable recounting of the changes that oil drilling and oil money brought to Alaska.
Life on Planet Rock: From Guns N' Roses to Nirvana, a Backstage Journey through Rock's Most Debauched Decade by Lonn Friend - Although I had never even heard of RIP magazine before (I was never into heavy metal enough to read the magazines), I enjoyed this memoir by its former editor. Friend's anecdotes are often funny and sometimes quite touching; despite their angry, bad-ass reputations, many masters of metal are actually decent guys. Most chapters are about a particular band and Friend's relationship with them. This makes Life on Planet Rock a little jumpy chronologically but otherwise works well. I found the chapter about the frustrations of working as an A&R man for Arista Records very revealing. It made me wonder how much great music we've all missed due to the capricious nature of the music industry. One weakness of Life on Planet Rock is the way Friend dances awkwardly around the edges of his marital problems, as if he couldn't decide whether it belonged in the book. Although his earlier personal life is entertaining and illustrative, it becomes a distraction from the narrative during the RIP years and beyond. As a memoir, this book is less thorough but more engaging and fun to read than David Konow's more historical Bang Your Head. Friend tells some great tales, and anyone who loves or at least grew up with this music should enjoy Life on Planet Rock.
Current tally: 85 books finished, 73 books acquired