Friday, July 25, 2008

Knowing Your Market

Ad Age interviews Andy Puzder, president-CEO of Carl's Jr./Hardee's. When asked, "Why don't you have more healthy products on the menu?" he replies
My job is not to tell you what to eat, but figure out what you want to eat and offer it to you. I can tell you from our sales, it's not the ultra-healthy no-taste food. At Hardee's we sell 130 to 150 Thickburgers a day per restaurant and probably two salads. But they're there. I think if we fried the salads, they would sell more.
Come to think of it, maybe Hardee's and Carl's Jr. should partner with Hostess to offer fried Twinkies.

Puzder also attacks his competitors' 99-cent double cheeseburgers. He points out that one can't purchase the basic ingredients for a good burger at that price, even without paying rent, utilities, and labor (although some may counter that these are "loss leaders" intended to attract customers). Then he puts it bluntly: "People are looking to sell this garbage and trying to out-garbage each other."

I wish the interview hadn't been so short. I think I like this guy.

No comments: