Tuesday, April 10, 2007

Why I Love My Job

A longtime client called today. His first question was, "Can you write about clitorises?"

Surely my cell phone was malfunctioning. He didn't just say that. Did he?

One of the first things I learned about copywriting is pretty obvious in retrospect, though I hadn't really thought about it before: Every word you read was written by somebody. That means every brochure, sales letter, billboard, catalog, instruction manual, Web page, print ad, and product package. Much of that material is written by copywriters. So it's inevitable that a copywriter somewhere has to write the words that appear on a box containing a "female pleasure enhancement" product. And today, that copywriter is me!

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