Tuesday, April 24, 2007

Do They Mean That?

While researching lodging in Montana, I came across this description for the Nez Perce Motel in Wisdom, MT:

The Nez Perce is a very clean, eight unit motel situated at the crossroads of the scenic Big Hole Valley of Wisdom. It provides rooms for tourists, fisherman, sportsmen, and other outdoor extremists.
For clarity, I would change it to "situated at the crossroads of Wisdom in the scenic Big Hole Valley" (it's not the "Big Hole Valley of Wisdom"). But more importantly, notice the tail end of that quotation. Outdoor extremists? Yikes! Wisdom is near the Idaho border, and both states are known for separatist groups. So when I think of outdoor extremists, I'm picturing heavily armed men in camouflage living off the land with questionable allegiance to the U.S. government. Surely enthusiasts would have been a better word.

One could argue that they are trying to cash in on "extreme sports," except the context isn't quite right -- the word "other" would imply that tourists, fishermen, and sportsmen also participate in extreme sports. But I've never seen trout fishing in a Mountain Dew commercial.

Because of the location and high-speed Internet access, I might stay at the Nez Perce Motel this summer regardless of the outdoor extremists. I'll let you know what I find.

1 comment:

Jennifer said...

The idea of EXTREME TROUT FISHING! just made my day.