Monday, June 19, 2006

Strange Bedfellows

New advertising slogan:
Pig out... Slim down... Nestle
Reaching new heights in hedging bets, Swiss food and drink giant Nestle announced today that it will acquire Jenny Craig, Inc. later this year. Whichever way the diet pendulum swings, Nestle has it covered. Should a personal crisis bring on a round of binge eating, Nestle will happily sell you chocolates. But if you've already had more than your share, Nestle will help you lose the weight. And once you slim down, maybe you'd like some chocolates...

(Note: Nestle isn't the first to do this -- Unilever owns both Ben & Jerry's and Slim Fast.)

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