Saturday, March 18, 2006

Speedy Delivery!

Whenever I see a bicyclist in an advertisement, it catches my eye. Especially in one of my wife's horse magazines. This ad features a special breed of cyclist, the aerodynamic time trialist. What are they advertising? A container to ship horse semen!

It's a cool photo, but I'm not sure it works here. The ad says "The Leader of the Pack," but time trialists ride alone (except as part of a team in which case it doesn't really matter who is in front among teammates). There is no "pack." A photo of a cyclist leading or breaking away from the peloton would fit the words better. And how would this person carry an Equitainer? It would be funny if they doctored the photo to show an Equitainer strapped to the rider's back. Maybe they should have used a touring bike with a rear rack instead.

Lance Armstrong was one of the best time trialists in the world before he retired. Since there are lots of horses in Texas, semen delivery could be his second career!

UPDATE 03/18/2006 - Somehow I forgot to mention the name of the manufacturer: Hamilton Research, Inc. Coincidentally, Tyler Hamilton is another formidable American time trialist.

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