Friday, January 27, 2006

Searching for a Niche

Or as they say in Gypsy, "You gotta have a gimmick."

My wife is thinking of changing to the midnight shift. We've been through this before, for the first few years we knew each other. She was a mess on her days off, always tired or sleeping. She looks stoned in almost every photo from that era. This time, however, things would be different. Since I am not working at a client site, we could be on the same schedule.

Walking home from the grocery store on this uncharacteristically mild January evening, it hit me. I'll be the Midnight Writer, the FedEx of copywriting. When you need something done overnight, I'll be the one to call. I work best at night anyway, as anyone paying attention to the late night/early morning timestamps here already knows. Of course, a moment later I was channeling the Allman Brothers Band...
But I'm not gonna let 'em catch me, no
Not gonna let 'em catch the midnight writer
We'll see what happens, I guess. I might have to lose the theme song, though.

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