Saturday, January 22, 2005

Wal-Mart's Boilerplate Press Releases

Wal-Mart Facts lets you search for the "community impact" in your state. The search results show a list of articles, most of which announce store openings:
  • August 25, 2004 BELVIDERE, Ill., Aug. 18, 2004 --- Thousands of shoppers from throughout Boone County are expected to converge on Belvidere’s new 24-hour Wal-Mart Supercenter, which will celebrate...
  • January 28, 2004 WEST CITY-BENTON, Ill., Jan. 21, 2004 --- Thousands of shoppers from throughout Franklin County are expected to converge on West City-Benton's new 24-hour Wal-Mart Supercenter,...
  • June 23, 2004 O’FALLON, Ill., June 16, 2004 --- Thousands of shoppers from throughout Saint Clair County are expected to converge on O’Fallon’s new 24-hour Wal-Mart Supercenter, which will celebrate...
  • May 19, 2004 VANDALIA, Ill., May 12, 2004 --- Thousands of shoppers from throughout Fayette County are expected to converge on Vandalia’s new 24-hour Wal-Mart Supercenter, which will celebrate...
Notice a pattern here? There's a lot of countywide converging going on! I understand that a company opening hundreds of stores around the world cannot be expected to come up with a clever lead for every grand opening celebration, but... don't give the public an easy way to see that their own grand opening isn't so unique and special!

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