Friday, November 05, 2004

Bad Branding

1.) There is a brand of cheese called "The Laughing Cow." Am I the only one who associates laughing with insanity, as in Pink Floyd's "Brain Damage/Eclipse" from Dark Side Of The Moon? A synonym for insanity is madness which, of course, leads us to mad cow disease. Hmm, maybe I don't want my cheese from a laughing cow, however cute the happy cow character may be.

2.) The Balance Bar company has a new line of bars called "Balance Carb Well." Lots of food manufacturers are bringing out low carb products these days, but isn't there something wrong with this? The company's products are based on the nutritional theory that the proper caloric balance of nutrients is 40% carbs, 30% protein, and 30% fat. A low carb product undermines the company's entire premise. While they may regain some former Balance Bar consumers who have gone low carb, they may confuse a lot of potential customers, too.

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