Tuesday, September 28, 2004

One Small Calorie

I thought everyone remembered the Diet Pepsi jingle from the 1980s:
Now you see it, now you don't
Here you have it, here you won't
Oh Diet Pepsi one small calorie
Now you see it now you don't
I always wondered how that bottle had one calorie, no more and no less. I pictured a guy dropping a single calorie into each bottle just for the sake of marketing. Whatever the case, I thought it was a pretty memorable ad campaign that distinguished the product from others. In the past week, however, I have heard two other diet colas mistakenly described as having "one calorie."

First, I overheard a woman saying that she likes Diet Coke because it only has one calorie. As far as I know, it has always had zero, or as their web site says, "less than one calorie," attributed to traces in "aspartame, caramel color and citric acid" (the label says zero because of FDA rounding). For more than you ever really wanted to know about this topic, check out the Diet Coke Product FAQ. I quizzed my wife last night about which drink had "just one calorie," and she said Diet Coke, too.

Then yesterday a co-worker was complimenting my choice of beverage, Diet Rite: "That's good stuff. My mom drinks it. And it's got just one calorie, you know." Well, actually, Diet Rite doesn't have any calories. Technically, the presence of caramel color and citric acid means it probably has a tiny amount, so I'd put it in the "less than one" range like Diet Coke.

I always thought Diet Pepsi had an effective and memorable ad campaign. Now I wonder, have people confused the ads for these diet drinks over time? Or did the old Diet Pepsi ads make people think that all diet drinks have one calorie? The kicker is that nowadays, even Diet Pepsi doesn't have one calorie--it has zero, too!

1 comment:

Hilary said...

One of my first memories is singing the 'Diet Pepsi' jingle in front of the video camera with a coordinated dance routine to go along with it. I still remember the steps!